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Audio Conference Series:

Payments Card Industry Data Security Standards: Fundamentals, New Developments, and Recent Events

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CD only:	$299.00 $199.00

Date:	Tuesday, August 4, 2009
Time:	1:00 PM – 2:30 PM ET*
Featured Speakers:	Paul Tomasofsky and Bob Carr
Duration:	90 Minutes
Location:	Your office or conference room
Prerequisites:	None
*Time reflects Daylight Saving Time If your area does NOT observe Daylight Saving Time, the time will be one hour earlier.

Payment card data security and protection continues to be a hot button issue for financial institutions and service providers. Last week, TJX Companies Inc. agreed to a $9.75 million settlement due to a massive data breach. When the company announced this breach in 2007, it was widely considered the biggest breach of payment cards to date, and exposed an estimated 45 million cards to hackers. An investigation revealed that hackers broke into the company’s networks through poorly configured wireless access points.

Don’t fall victim to hackers, your institution can’t afford it! Ensure that your institution is up to date with PCI standards by attending this timely audio conference.

Our first speaker, Paul Tomasofsky, President of Two Sparrows Consulting, will address the basics of PCI Data Security efforts. He will cover the following topics:

• Importance of protecting card and other payments data
• Legislative, regulatory and legal actions regarding payments data security
• History of VISA and MasterCard data security programs
• The PCI Security Standards Council’s role in mitigating data security risks
• The PCI Data Security Standard (ver.1.2) requirements and lifecycle process for changes to standard
• The PIN Entry Device (PED) Security Requirements
• The Payment Applications Data Security Standard (PA-DSS)
• Overview of the compliance process, including self-assessments and external assessments and certification

Our second speaker, Bob Carr, is the Founder, Chairman, and Chief Executive Officer of Heartland Payment Systems. He will discuss his real-world experience with a data breach that victimized Heartland at the end of 2008, and how Heartland handled this episode.

He will also cover:

• The knowledge you need to be in compliance with industry standards
• How to deal with a data breach
• What the industry needs to do to further secure its systems above and beyond the PCI requirements

About Our Expert Speakers

Paul Tomasofsky, President, Two Sparrows Consulting, LLC is a well-known payment systems executive with over 25 years experience in retail financial services. Two Sparrows Consulting specializes in all aspects of small-value payment systems. Since its formation in 2002, Two Sparrows Consulting has advised numerous industry leading firms including First Data, NACHA, PULSE, MoneyGram, HSBC, The Port Authority of New York/New Jersey, BITS, VISA and MasterCard.

Mr. Tomasofsky specializes in operations analysis, strategic planning, training, competitive analysis, and product development. During the past five years he has consulted extensively on payments risk management, product positioning, outsourced procurement and operational topics. Before his current position, Mr. Tomasofsky was Vice President of Strategic Business Development for NYCE Corporation, Montvale, NJ.

Bob Carr serves as chairman and chief executive officer of Heartland Payment Systems, the nation’s fifth largest payment processing company. Heartland processes more than four billion payment transactions annually. Bob co-founded Heartland Payment Systems with Heartland Bank in 1997. Heartland became the launching pad for an end-to-end debit and credit card processing engine. Bob has been a writer of numerous articles educating industry associates on business issues and the inner workings of the acquiring industry. Recently, Bob spearheaded a revolutionary initiative called “The Merchant Bill of Rights” to promote fair card processing practices on behalf of all business owners. Currently, he is working towards industry collaboration to fight cyber criminals and the adoption of end-to-end encryption.

In 2003, Bob was awarded the bankcard industry’s first Lifetime Achievement Award. Ernst and Young named him Entrepreneur of the Year in 2004 and again in 2007. In 2006, Bob earned the Walter Aikman Entrepreneur Award. In 2007, he received the “Best Executive” honor by American Business Awards and later was named the Technology CEO of the Year by the Eastern Technology Alliance. In 2008, Heartland was named the “Best Service Company to Sell For” by Selling Power magazine.