Audio Conference Series:
Pricing and Marketing Strategies for Remote Deposit Capture
| Date: |
Thursday, April 26, 2007 |
| Time: |
1:00 PM – 2:30 PM ET* |
| Featured Speakers: |
Anne Cheatham and Scott Gupton |
| Duration: |
90 Minutes |
| Location: |
Your office or conference room |
| Prerequisites: |
None |
|
Order Online: |
| CD only: |
$299.00 |
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|
Once considered a revolutionary development, Remote Deposit Capture is now considered a “must-have product solution” for all financial institutions to be competitive in today’s marketplace. Attend Pricing and Marketing Strategies for Remote Deposit Capture, an interactive audio conference with banking experts Anne Cheatham and Scott Gupton, and learn how to successfully deploy pricing and marketing strategies on this critical topic.
Make Remote Deposit Capture a top priority. Learn how these new strategies could increase your financial institution’s profitability!
Program Highlights
Major topics to be covered include:
Pricing
- What is it worth?
- The role of account analysis in Remote Deposit
- Hardware pricing strategies and implications
- How should a financial institution price Remote Deposit pricing in comparison to other products and services?
- A discussion on setup fees and monthly fees
- How to perform price comparisons and valuing efficiencies
Marketing
- The role of the Marketing Committee
- How to best utilize public relations and public relations firms
- Implement effective Marketing strategies
- Determining a target market for Remote Deposit- including a discussion of key business segments
- What are the ways your institution can get the message out
- How Remote Deposit can increase market share
Registration Includes:
- Admittance to the 90-minute call for as many people as you can fit in a room with a speakerphone
- Access to the specially created presentation handouts (made available 48 hours in advance)
- Participation in the 30-minute live Q&A with the speakers following the presentation
- Certificates of attendance for all audio conference attendees
About Our Expert Speakers
Anne J. Cheatham is a banker with more than 40 years of experience in the financial services industry. She has been a member of senior management of three de novo banks’ financial services, including Insurors Bank of Tennessee, where she is currently employed as Senior Vice President and Chief Operating Officer. There she has overall responsibility for bank administration, including regulatory reporting, accounting, auditing, retail services, compliance, human resources, asset liability management, bank investments, bank operations, and information technology. For more than 18 years, she has been involved in senior management, serving as a member of executive management in multiple banks, and as a member of one bank’s Board of Directors for more than three years.
J. Scott Gupton is Chief Operating Officer and Executive Vice President of Sumner Bank and Trust, Gallatin, TN. Gupton serves as a senior executive officer whose responsibilities include overseeing bank operations, accounting, financial reporting, information technology, vendor management and auditing functions. This is the second de novo bank for which he has been involved. Prior to joining Sumner Bank and Trust, Scott's diverse banking experience included operations management, relationship management and lending as well as some of his current responsibilities, at a state wide commercial bank, a large national bank and a midsized community bank.
He is a graduate of the University of TN at Knoxville with a BS in Business Administration and Marketing. He is also a graduate of The Southeastern School of Banking at the Owen Graduate School of Management at Vanderbilt University. Scott has spoken to industry groups on remote capture, merchant capture and branch capture strategies, risk assessment and risk management. He has also served as an expert witness on financial industry matters. Mr. Gupton is an active supporter of the National Arbor Day Foundation and the National Trust for Historic Preservation.
